by Rick | Mar 18, 2011 | marketing
When things are going well, it’s easy to be nice. It’s only when the going gets rough that you find out what a person, or a company, is made of. Customers who experience service problems that are dealt with appropriately by the company score far higher on loyalty measurements than customers who have never had a problem at all. I guess nobody told American Airlines.
by Rick | Nov 6, 2009 | marketing
I always thought the purpose of a retail store was to stock product and provide service. Apparently, I was wrong.
by Rick | Apr 21, 2009 | marketing, media
Everybody knows the value of eyetracking. The problem is, it’s too expensive. But not if you simulate it.
by Rick | Apr 13, 2009 | marketing, media
Lately these little beasties have been cropping up on everything from T-shirts to magazine ads.
by Rick | Mar 29, 2009 | marketing
How much power should an oil company spend to tell us they are saving power?
by Rick | Mar 27, 2009 | marketing
People don’t have time to go to your website anymore. You need to reach them where they already are.