
Eye Tracking without the Eyes
Everybody knows the value of eyetracking. The problem is, it’s too expensive. But not if you simulate it.
Everybody knows the value of eyetracking. The problem is, it’s too expensive. But not if you simulate it.
Lately these little beasties have been cropping up on everything from T-shirts to magazine ads.
Twenty years ago, the Internet was hailed as a great tool for “disintermediating” the public from its news. Today, we fear that might be true.