marketing – scherle.com

American Airlines Makes a Bad Customer Experience Worse

by Rick | Mar 18, 2011 | marketing | 7 |

When things are going well, it’s easy to be nice. It’s only when the going gets rough that you find out what a person, or a company, is made of. Customers who experience service problems that are dealt with appropriately by the company score far higher on loyalty measurements than customers who have never had a problem at all. I guess nobody told American Airlines.

Attack of the Mobile Barcode

by Rick | Apr 13, 2009 | marketing, media | 2 |

Lately these little beasties have been cropping up on everything from T-shirts to magazine ads.

“Curating” the Media’s Ills

by Rick | Apr 3, 2009 | media | 2 |

Twenty years ago, the Internet was hailed as a great tool for “disintermediating” the public from its news. Today, we fear that might be true.

Using Power to Brag about Saving Power

by Rick | Mar 29, 2009 | marketing | 0 |

How much power should an oil company spend to tell us they are saving power?

The End of Websites as We Know Them

by Rick | Mar 27, 2009 | marketing | 0 |

People don’t have time to go to your website anymore. You need to reach them where they already are.

Tag: marketing

American Airlines Makes a Bad Customer Experience Worse

Attack of the Mobile Barcode

“Curating” the Media’s Ills

Using Power to Brag about Saving Power

The End of Websites as We Know Them